“ Sustainability isn’t just sort of a glamorous process of using recycled materials to design something that may or may not be the color green. It’s about redesigning every single aspect of a company’s process, from sourcing materials to designing to production to shipping, and then eventually designing a way for those products to be disposed of responsibly.
— Alice Rawsthorn on sustainable design. This is an excerpt from Objectified, Gary Hustwit’s (remember Helvetica?) newest documentary on industrial design.
